the man of integral awareness.” (1964, p.65)

Paraphrasing McLuhan, it can be observed that as 
Plato rode the wave of a shift from orality to 
literacy, and Descartes methodically rode the shift 
from manuscript to mechanical print, McLuhan 
surfed the electric wave from print to electronics. 
The difference was that McLuhan’s aim was to 
bring the environment which made his insights 
possible into conscious awareness. He announced 
the information age, and became its prophet.

When a Darwin of the media emerges, McLuhan will 
be among his or her direct predecessors, but he